Last night’s tweet went out as it did because of a failure to follow the established procedures Mass.gov has in place for its social media communications.
The Mass.gov team has several content authors who create tweets and blog posts. Our aim is to tweet about each secretariat daily, and authors sometimes “pre-schedule” content on a weekly basis to promote programs and services the state offers to its constituents. There is an editorial gatekeeper who reviews all social media content to ensure consistency in messaging, including appropriateness, tone and voice.
In this instance, the author of the sexual assault awareness tweet did not send this tweet to the editorial gatekeeper for review, and instead scheduled the tweet independently. Having spoken with the author this morning, it is clear there was no malicious intent behind the tweet; the tweet inaccurately summarized the content in the linked-to blog post, which discussed services available for victims of sexual assault. The tweet author agrees that perpetrators of sexual assault are always at fault, and it was never the author’s intent to blame victims for crimes perpetrated. The author has agreed to participate in sexual assault awareness training.
All Mass.gov content authors have been reminded of the editorial process and going forward, no tweets will be published without first being run through this established review process.
Halloween Safety Tips posted on Oct 24
Halloween is a fun time of year for both children and adults. Whether you plan on trick-or-treating under the moonlight or hosting your own spooky haunted house, it’s important to stay safe. With advice and resources from the Massachusetts Department of Fire Services (DFS) you …Continue Reading Halloween Safety Tips
Winter Energy Saving Tips posted on Oct 24
When temperatures drop in the winter, many folks turn up the heat and hole up indoors. As a result, people often see a spike in their heating bills. Fortunately, there are many simple and effective tips Massachusetts residents can follow to reduce their heating bills …Continue Reading Winter Energy Saving Tips
Massachusetts Workers’ Compensation posted on Oct 23
Work-related injuries or illnesses often result in lost work time, which can make it difficult to stay afloat financially. Workers’ compensation benefits are available to eligible Commonwealth residents to provide some financial assistance until they are able to return to work. About Workers’ Compensation Workers’ …Continue Reading Massachusetts Workers’ Compensation