Post Content

Asking Sales Assistant About Dress

Consumers deserve to feel confident that the price they see advertised in stores is the price they’re going to pay. That’s why the state’s Division of Standards (DOS) annually inspects retail stores to make sure their pricing is accurate. While overall inspectors find accurate pricing, it is still important to be vigilant when shopping.

In order to protect yourself from being overcharged for items, make sure to double check prices at checkout or on your receipt before you leave because there are rules stores must follow if an item rings up at a higher than advertised price.

If your item is food (purchased at a grocery store or other similar store):

Under 202 CMR 7.00, food stores or food departments are broken down into two distinct categories.

  • The first type is known as individual item pricing stores. This means that most every item for sale in this store is individually labeled with a price sticker. Some items, such as milk or candy, can be exempt because of how quickly they sell.
    • In this type of store, if an item rings up at a higher price than was indicated the store shall charge the consumer the lowest advertised price.
  • The second type is a known as a waiver store. This means the store applied for and received a waiver from the Division that allows them to remove the pricing stickers from each individual item. This kind of store uses shelf signs to indicate prices and must have obvious signage directing consumers to the nearest in-aisle scanner so that prices can be double checked. If a grocer offers a rewards or discount card, the regular price must also be displayed alongside the discounted price.
    • In this type of store, there must be a visible sign posted at each checkout register stating that in the event of an overcharge, the incorrectly scanned item (if priced under ten dollars) must be given to a consumer for free; Any item priced over ten dollars that rings up incorrectly must be given for the price after subtracting ten dollars off the overcharged total.

Keep in mind that there is also an exception to these procedures that protects the stores from careless errors of price marking that are over 50% of what the item was intended to be sold for. That is called a gross error and in that instance, the item would be given at the original intended price.

If your purchase isn’t food (or its food purchased at a restaurant, drive-thru, movie theater, etc):

  • The Massachusetts Consumer Protection Act requires truth in advertising. Unless the item is marked incorrectly in gross error, the product should be rung up at the advertised price. The seller must then correct the incorrectly advertised price using the same medium that is was displayed (via sign, online ad, newspaper ad).

Price Matching:

While a store cannot charge you more than the lowest advertised, marked or shelf tag price, sometimes a change in the price is in your favor! Keep an eye out for stores that offer a “price match guarantee”. These stores may match their competitors’ prices (sometimes including competing stores that are online-only, such as Amazon).

If you notice that a store’s online price is lower than the on-shelf price, speak up. You can often compare the prices by searching the QR code on the store’s website and show the different price to your cashier!

For more information on price accuracy, visit the Division’s website

 

If you have additional questions, contact the Office of Consumer Affairs and Business Regulation by calling our Consumer Hotline at (617) 973-8787, or toll-free in MA at (888) 283-3757, Monday through Friday, from 9 am-4:30 pm. Follow the Office on Facebook and Twitter, @Mass_Consumer. The Baker-Polito Administration’s Office of Consumer Affairs and Business Regulation along with its five agencies work together to achieve two goals: to protect and empower consumers through advocacy and education, and to ensure a fair playing field for Massachusetts businesses. The Office also oversees the state’s vehicular and customized wheelchair Lemon Laws and Arbitration Programs, Data Breach reporting, Home Improvement Contractor Programs and the MA Do Not Call Registry.

Written By:

Recent Posts

Layaway? Not exactly posted on Mar 1

Layaway? Not exactly

In her novel Confessions of a Shopaholic, author Sophie Kinsella writes about shopping “you can always find something you want.” And as many consumers can attest, she’s right. In fact, the average consumer in the United States spends almost $2,000 a year on clothes and   …Continue Reading Layaway? Not exactly

What’s your financial compatibility? posted on Feb 27

What’s your financial compatibility?

A 2017 report conducted by investing app Acorns found that 68% of the 3,010 respondents said they’d rather tell their partner their weight than the amount of money in their savings account. But when talking about finances, it’s important to have regular talks about money,   …Continue Reading What’s your financial compatibility?

Ready Your Refusal Scripts! posted on Feb 20

Ready Your Refusal Scripts!

  Sadly, we’ve all heard stories about elderly men and women who have been solicited or scammed. So it should come as no surprise that some reports indicate an estimated $37 billion is lost annually due to elder fraud.  The goal of all scammers is   …Continue Reading Ready Your Refusal Scripts!