Most consumers have heard of the term “bait and switch” but may not be aware when it happens to them. A sales representative may try to convince you to buy a different item than the one you came for, which may simply seem like a good sales strategy. But when do a seller’s actions cross the line to become a bait and switch?
Bait and switch is when a merchant lures you into the store with an appealing advertisement for a product. The merchant does not really intend or want to sell you that product. Instead, once you are in the store, the merchant will try to pressure you into buying a different, often more expensive, product.
Bait and switch tactics include:
- Refusing to show, demonstrate, or sell the advertised product in accordance with the terms of the offer;
- Discrediting the guarantee, quality, or other terms of the advertisement;
- Claiming there are insufficient supplies of the advertised item (unless otherwise noted in the ad); or
- Refusing to deliver the item within a reasonable period of time.
If you ask for a product and the seller tells you, “No, you don’t want that one,” or tries to upsell you on a different item, be insistent and ask to check out the product anyway.
Remember, bait and switch starts with an advertisement of a specific product. When looking at advertisements, always check the fine print for statements such as “limited quantities available” or “while supplies last,” which protects the merchant if the sale item sells out.
If you think a sales representative is engaging in bait and switch tactics, ask to speak to the store manager. You should also file a complaint with the Better Business Bureau, the Attorney General, and our office.
This post is part of our “Shopping 101” series, bringing you timely information as you shop this holiday season. For more information on your shopping rights, click here.
Internet Privacy posted on Apr 28
Legislation recently signed by the President repeals rules created by the Federal Communications Commission (FCC) that would have required internet service providers (ISPs), such as Comcast, Charter, and Verizon, to receive permission before collecting your data. Proponents of the bill say the FCC’s definition …Continue Reading Internet Privacy
Work-at-Home Scams posted on Apr 27
It’s only natural that so many people enjoy working at home. Making your own hours, working in a comfortable setting and being your own boss can seem appealing to almost anyone, which might explain why in 2015 24 per cent of employed people did …Continue Reading Work-at-Home Scams
Warning for College Students posted on Apr 24
College students at Boston University have been targeted by scammers while using ATMs along Commonwealth Avenue. The students report being approached by individuals who offer a check in exchange for cash. The scammer claims that he is having trouble accessing his bank account (or …Continue Reading Warning for College Students