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Planting a deciduous tree on the west or south side of your house can provide shade that will help keep it cool in the summer, which may reduce your air conditioning use. When the leaves start to fall, it will let more light and warmth through in the colder months, helping keep your house warmer and brighter during the winter.

Planting trees in the right places can save you energy and can definitely brighten your day.

Please don’t forget to plant away from power lines and call your utility or dial 811 for Dig Safe before you dig.

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Director, Marketing & Stakeholder Engagement

Susan Kaplan is a strategic communications and marketing professional with a passion for environment and clean energy issues, who has changed processes, cultures, and behaviors in government, business, and healthcare. As a corporate environmental stewardship pioneer at Polaroid Corporation in the 1990s, Susan modified business practices and marketed environmental attributes. Other professional responsibilities preceded and followed, but the chance to be part of the clean energy leadership team at DOER has been a welcome return to her roots. In her current position, she develops messages and strategies to engage Massachusetts’ businesses and homeowners in energy efficiency, renewable energy and energy markets. When work hours are over, Susan heads to the mountains and into the woods with her family.

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