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Bill Hinkley

Bill Hinkley

Program Director, Massachusetts Environmental Trust (MET)

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Perhaps you were waiting at a traffic light or walking through a parking lot when you saw the Whale Tail license plate and thought to yourself, “I really ought to get one of those.” Then maybe you thought it would be a hassle, or too expensive, or that the funds wouldn’t go to a good cause.

Buying a speciality environmental license plate is an affordable, easy thing to do that supports many worthy environmental causes. It could top your resolution list. The best part is… you can check it off really fast. It is a whole lot easier and satisfying than going on a diet!

It is so easy to get a plate. The Right Whale, the Brook Trout, and the Blackstone Mill support the Massachusetts Environmental Trust (MET) and the Registry of Motor Vehicles (RMV) website makes buying your new plate a snap. No RMV visit required!

Online Blackstone Valley license plate registration

Online Brook Trout license plate registration

Online Right Whale license plate registration

A specialty environmental plate costs less than you might think: $20 annually or $1.66 per month, which is an additional $40 to your standard registration fees every two years. Oh, and it is tax-deductible, too. It's an affordable way to dress up your ride and support great environmental projects.

Revenue from the plates supports projects statewide. The MET makes grants to nonprofit organizations and towns that are working hard to protect and improve our state’s water. Some of partners are rescuing entangled whales, restoring habitat for herring and eels, chasing down invasive species, improving trout fisheries, preventing pollution and much more. Over $1 million in grants will be paid out this year and most of that funding comes from these three license plates.

Slideshow of recent MET award recipients

This New Year, I hope you will resolve to join over 40,000 Massachusetts motorists who have chosen an environmental license plate. It is the easiest resolution you will make all year. Forget the diet. Now, where are those cookies?

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