There’s no question that underage drinking is a serious public health problem in communities across the nation. Here in Massachusetts, we’ve made progress in reducing rates of alcohol consumption among our young people, but there’s still much more to be done.
That’s why I’m so encouraged by the recent announcement by the MBTA to no longer allow advertising for alcohol on any of its property, including subway cars and stations, buses and bus shelters, and commuter rail trains.
Why is this so important? We already know that young people are especially vulnerable to peer pressure when it comes to drinking alcohol. What may come as a surprise is just how influential alcohol advertisements are on youth.
Here, the science is clear: the more alcohol ads that young people see, the more likely they are to drink. For example, one recent study showed that each alcohol advertisement that a teen sees above the monthly average (23) causes an increase in alcohol consumption of 1%. That same study indicated that youth in markets with greater alcohol advertising expenditures drank more.
That’s troubling – especially when we consider just how much young people are bombarded by alcohol messages. In 2008, for instance, alcohol advertisers spent close to $8 billion nationwide on outdoor advertising. One recent study published in the American Journal of Public Health showed that in urban areas, young people are exposed to alcohol advertisements almost as soon as they walk out their front doors. What’s more, there is substantial evidence that alcohol advertisements are disproportionately located in African-American neighborhoods.
We know the impact that alcohol advertising has on youth. So it’s important that we do everything we can to reduce the influence of advertising in environments where young people congregate.
For many young people in greater Boston, MBTA buses, subways and trains are a vital part of everyday life; in many cases the MBTA is their school bus. Our children deserve to ride to school, work, and social activities without being encouraged to consume alcoholic beverages.
What’s more, the MBTA is not alone in working to support underage drinking prevention efforts. With its recent decision, the T joins transit agencies in Chicago, Washington DC, San Diego, Philadelphia and San Francisco in rejecting these advertisements and supporting healthy development among our youth.
Working together, we can continue our forward movement in the battle against underage drinking in Massachusetts. I’m proud that the MBTA has joined us in this fight.
# # #
ORI Mary Truong featured among Boston’s Most Influential Minority Leaders posted on Apr 29
Mary Truong, Executive Director of the Massachusetts Office of Refugees and Immigrants (ORI), was among a list of a dozen of Boston’s most influential minority leaders who were chosen for the Get Konnected! Founder’s Choice Award which recognizes citizen activists. Get Konnected!, started by African …Continue Reading ORI Mary Truong featured among Boston’s Most Influential Minority Leaders
EHS Celebrates April with First Autism Commission Executive Director posted on Apr 7
The Executive Office of Health and Human Services (EOHHS) is honored to kick off April as Autism Awareness month with the swearing in of Carolyn J. Kain as the Commonwealth’s first Executive Director of the Autism Commission by Governor Charles D. Baker. “Carolyn brings both …Continue Reading EHS Celebrates April with First Autism Commission Executive Director
EOEA Welcomes Two Talented Leaders posted on Apr 6
Executive Office of Elder Affairs (EOEA) Secretary Alice Bonner recently appointed Emily Cooper as the Chief Housing Officer and Patricia Yu as the Director of Policy and Research. “I’m thrilled to welcome these two talented experts in aging programs and policy to our Elder Affairs leadership …Continue Reading EOEA Welcomes Two Talented Leaders