There’s no question that underage drinking is a serious public health problem in communities across the nation. Here in Massachusetts, we’ve made progress in reducing rates of alcohol consumption among our young people, but there’s still much more to be done.
That’s why I’m so encouraged by the recent announcement by the MBTA to no longer allow advertising for alcohol on any of its property, including subway cars and stations, buses and bus shelters, and commuter rail trains.
Why is this so important? We already know that young people are especially vulnerable to peer pressure when it comes to drinking alcohol. What may come as a surprise is just how influential alcohol advertisements are on youth.
Here, the science is clear: the more alcohol ads that young people see, the more likely they are to drink. For example, one recent study showed that each alcohol advertisement that a teen sees above the monthly average (23) causes an increase in alcohol consumption of 1%. That same study indicated that youth in markets with greater alcohol advertising expenditures drank more.
That’s troubling – especially when we consider just how much young people are bombarded by alcohol messages. In 2008, for instance, alcohol advertisers spent close to $8 billion nationwide on outdoor advertising. One recent study published in the American Journal of Public Health showed that in urban areas, young people are exposed to alcohol advertisements almost as soon as they walk out their front doors. What’s more, there is substantial evidence that alcohol advertisements are disproportionately located in African-American neighborhoods.
We know the impact that alcohol advertising has on youth. So it’s important that we do everything we can to reduce the influence of advertising in environments where young people congregate.
For many young people in greater Boston, MBTA buses, subways and trains are a vital part of everyday life; in many cases the MBTA is their school bus. Our children deserve to ride to school, work, and social activities without being encouraged to consume alcoholic beverages.
What’s more, the MBTA is not alone in working to support underage drinking prevention efforts. With its recent decision, the T joins transit agencies in Chicago, Washington DC, San Diego, Philadelphia and San Francisco in rejecting these advertisements and supporting healthy development among our youth.
Working together, we can continue our forward movement in the battle against underage drinking in Massachusetts. I’m proud that the MBTA has joined us in this fight.
# # #
Outpouring of Donations Make DCF Kids Christmas Wishes Come True posted on Jan 13
Feeling the joy of the holidays is especially important for children receiving services from the Department of Children and Families (DCF). Not all kids are able to spend Christmas with their biological families and being in need of DCF support can weigh heavily on families …Continue Reading Outpouring of Donations Make DCF Kids Christmas Wishes Come True
Tips for Seniors: Making Spirits Bright and Healthy This Holiday Season posted on Dec 11
For seniors, like everyone else, the holidays can be a great time but also an excuse to overindulge but it’s important to remember to enjoy the abundance of sugary, salty and high-fat foods in moderation. Seniors, in particular, must pay close attention to their diet …Continue Reading Tips for Seniors: Making Spirits Bright and Healthy This Holiday Season
Walk-in support centers make sign up for health insurance easy posted on Dec 4
Every day, someone comes into the HealthFirst Family Care Center in Fall River wanting to see a doctor. In some cases, they don’t have health insurance. That’s when Kerri Lewis springs into action. Lewis is working at the Massachusetts Health Connector’s walk-in support center at …Continue Reading Walk-in support centers make sign up for health insurance easy