There’s no question that underage drinking is a serious public health problem in communities across the nation. Here in Massachusetts, we’ve made progress in reducing rates of alcohol consumption among our young people, but there’s still much more to be done.
That’s why I’m so encouraged by the recent announcement by the MBTA to no longer allow advertising for alcohol on any of its property, including subway cars and stations, buses and bus shelters, and commuter rail trains.
Why is this so important? We already know that young people are especially vulnerable to peer pressure when it comes to drinking alcohol. What may come as a surprise is just how influential alcohol advertisements are on youth.
Here, the science is clear: the more alcohol ads that young people see, the more likely they are to drink. For example, one recent study showed that each alcohol advertisement that a teen sees above the monthly average (23) causes an increase in alcohol consumption of 1%. That same study indicated that youth in markets with greater alcohol advertising expenditures drank more.
That’s troubling – especially when we consider just how much young people are bombarded by alcohol messages. In 2008, for instance, alcohol advertisers spent close to $8 billion nationwide on outdoor advertising. One recent study published in the American Journal of Public Health showed that in urban areas, young people are exposed to alcohol advertisements almost as soon as they walk out their front doors. What’s more, there is substantial evidence that alcohol advertisements are disproportionately located in African-American neighborhoods.
We know the impact that alcohol advertising has on youth. So it’s important that we do everything we can to reduce the influence of advertising in environments where young people congregate.
For many young people in greater Boston, MBTA buses, subways and trains are a vital part of everyday life; in many cases the MBTA is their school bus. Our children deserve to ride to school, work, and social activities without being encouraged to consume alcoholic beverages.
What’s more, the MBTA is not alone in working to support underage drinking prevention efforts. With its recent decision, the T joins transit agencies in Chicago, Washington DC, San Diego, Philadelphia and San Francisco in rejecting these advertisements and supporting healthy development among our youth.
Working together, we can continue our forward movement in the battle against underage drinking in Massachusetts. I’m proud that the MBTA has joined us in this fight.
# # #
Teaming Up for DYS Youth: A Long-standing Partnership Serves to Inspire posted on Feb 17
If you tried, you probably could hear a pin drop in the room. On a February evening, during a special visit to the Department of Youth Services (DYS) Metro Pre-Trial Detention Unit, nearly a dozen young men sat attentively and completely absorbed in the words …Continue Reading Teaming Up for DYS Youth: A Long-standing Partnership Serves to Inspire
DCF Increases Focus on Foster Care Awareness with the Help of 15 New Recruiters posted on Feb 8
The Department of Children and Families (DCF) begins 2017 with the addition of 15 staff members dedicated to recruiting foster parents across the state. DCF created the foster care recruiter positions as part of the system-wide reform initiated in September 2015 by the Baker-Polito Administration …Continue Reading DCF Increases Focus on Foster Care Awareness with the Help of 15 New Recruiters
Mass. Selected for SAMHSA Policy Academy Focused on Improving Outcomes for Pregnant and Postpartum Women with Substance Use Disorders posted on Feb 1
Next week, a team of Massachusetts leaders will participate in the 2017 Policy Academy:Improving Outcomes for Pregnant and Postpartum Women with Opioid Use Disorders and their Infants, Families and Caregivers. The Academy is sponsored by Substance Abuse and Mental HealthService Administration (SAMHSA) of the United …Continue Reading Mass. Selected for SAMHSA Policy Academy Focused on Improving Outcomes for Pregnant and Postpartum Women with Substance Use Disorders