Secretary Gregory Bialecki, Executive Office of Housing and Economic Development
Here in the Patrick Administration, we believe that if state government aims to be taken seriously as a partner and collaborator in our innovation economy, we must demonstrate that we can be innovators ourselves. Today we are announcing a new public-private partnership to better brand and market the Commonwealth as a business location. Check out our new website at www.massitsallhere.com. (By the way, the website was built by a great Massachusetts company, 451 Marketing, and is being hosted by another great Massachusetts company, Akamai.)
Why is this new marketing initiative innovative (I mean, beyond the fact that it uses the internet)? Three reasons:
1. We are moving the marketing of the Commonwealth as a business location out of state government and into a public-private partnership. As you will see from the website, we have enlisted the help of an extraordinary group of businesses, academic institutions and others into this effort. This simply has not been done before in Massachusetts.
2. Most state marketing efforts are primarily focused on persuading great companies from other states to locate there. We look at it differently. Our primary focus will be right here: convincing local students to start their careers here, convincing local entrepreneurs to start companies here and convincing local small companies that this is the right place to grow their businesses to scale. If we get that right, we will have a very prosperous future here (and, by the way, others will come here to get in on the action).
3. We are going to talk unabashedly about the world-class businesses, people and ideas that are here. We agree with Scott Kirsner that it's time to start bragging about what we do.
There is room in this new effort for everyone who wants to help us tell the Massachusetts story. We hope you will join us.
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