Most women agree that breastfeeding is the best way to feed a baby. Although breastfeeding becomes easier with experience, many women find it challenging in the first weeks. Guidance and support are so important. Many generations ago, women had their mothers, sisters and aunts close by and available for help with breastfeeding. Our culture has experienced changes in culture, immigration, employment and economics which led to a decrease in breastfeeding. Today, mothers and grandmothers may support their daughters’ decision to breastfeed, but they might not have the knowledge and experience. This is where WIC Breastfeeding Peer Counselors come into the picture. Peer Counselors provide the kind of guidance that breastfeeding mothers need because they lived through the experience of breastfeeding themselves. Also, Peer Counselors reflect the culture of specific communities and can provide assistance in the appropriate language.
The theme for World Breastfeeding Week this year is “Breastfeeding Support-Close to Mothers.” This theme was chosen by the World Alliance for Breastfeeding Action to give special recognition for the wonderful support that Peer Counselors provide to mothers and their families.
Whether you are pregnant, a new mom, or breastfeeding, be sure to ask your local WIC program about connecting with a WIC Breastfeeding Peer Counselor. They can make all the difference in helping you through this exciting time of your life, and help you breastfeed. You won’t be sorry! Contact 1-800-WIC-1007 for more information. You can also log onto www.zipmilk.org to search for breastfeeding support resources within your community.
FOOD DAY? ISN’T EVERY DAY FOOD DAY? posted on Oct 24
If you’re like me, and most other people, you celebrate food day each and every day. So, it’s natural to ask, “What’s the deal with Food Day?” It’s not a reminder to eat (yours truly has never needed a reminder!), but a chance to appreciate …Continue Reading FOOD DAY? ISN’T EVERY DAY FOOD DAY?
October 24th is Food Day! posted on Oct 21
This year is the 3rd annual National Food Day which is celebrated every year on October 24th. Food Day is sponsored by the Center for Science and the Public Interest and promotes healthy, affordable, and sustainable food. Last year, there were over 4,700 events across …Continue Reading October 24th is Food Day!
Million Hearts — Working to Prevent Heart Attack and Stroke posted on Oct 20
Heart attack and stroke contribute to the 800,000 deaths from cardiovascular disease every year in the U.S. The burden to families and communities is devastating, and medical costs and lost productivity total nearly $1 billion per day. To address this crisis, the United States Department …Continue Reading Million Hearts — Working to Prevent Heart Attack and Stroke