Post Content

BF pictureMost women agree that breastfeeding is the best way to feed a baby. Although breastfeeding becomes easier with experience, many women find it challenging in the first weeks. Guidance and support are so important. Many generations ago, women had their mothers, sisters and aunts close by and available for help with breastfeeding.  Our culture has experienced changes in culture, immigration, employment and economics which led to a decrease in breastfeeding. Today, mothers and grandmothers may support their daughters’ decision to breastfeed, but they might not have the knowledge and experience. This is where WIC Breastfeeding Peer Counselors come into the picture. Peer Counselors provide the kind of guidance that breastfeeding mothers need because they lived through the experience of breastfeeding themselves. Also, Peer Counselors reflect the culture of specific communities and can provide assistance in the appropriate language.   

The theme for World Breastfeeding Week this year is “Breastfeeding Support-Close to Mothers.” This theme was chosen by the World Alliance for Breastfeeding Action to give special recognition for the wonderful support that Peer Counselors provide to mothers and their families.  

Whether you are pregnant, a new mom, or breastfeeding, be sure to ask your local WIC program about connecting with a WIC Breastfeeding Peer Counselor.  They can make all the difference in helping you through this exciting time of your life, and help you breastfeed.  You won’t be sorry! Contact 1-800-WIC-1007 for more information.  You can also log onto www.zipmilk.org to search for breastfeeding support resources within your community. 

Written By:


WIC Nutritionist

Tags: , , ,

Recent Posts

Women Leading the Way to Wellness posted on Nov 25

Women Leading the Way to Wellness

Earlier this week I was honored to be recognized at the American Cancer Society’s inaugural Women Leading the Way to Wellness event in Boston. The goal of the event was to focus on the critical role that women play in the prevention and early detection   …Continue Reading Women Leading the Way to Wellness

Staying Healthy During Pregnancy! posted on Nov 25

Staying Healthy During Pregnancy!

By Suzi Hinck, Graduate Student, Case Western Reserve University and Dietetic Intern, Massachusetts WIC Program Are you pregnant?  Congratulations!  So am I!  It’s an exciting and busy time between thinking of names, buying baby clothes, books, and toys, and thinking ahead to my baby’s arrival.   …Continue Reading Staying Healthy During Pregnancy!

10 Foods That Fight Stress posted on Nov 24

10 Foods That Fight Stress

The holidays can be a time of fun, joy, and excitement with the festivities, decorations, and for many of us, time off to relax and recharge. The season can also bring mental and physical stress, be it traveling, spending time with family, and/or extra financial   …Continue Reading 10 Foods That Fight Stress