Post Content

Here in Massachusetts we’re no strangers to emergencies – just in the past few years we’ve  experienced everything from flooding and blizzards to hazardous materials incidents and water supply disruptions. Through it all, one thing we know for certain is that individuals, families and communities that come together to prepare and plan for the unexpected are more resilient and better able to recover from these events, no matter what they are.

Together We're Ready campaign poster

That’s why it’s so important for each of us to be ready for emergencies of all types, and why this month we’re launching a major public awareness campaign called “Together We’re Ready – Massachusetts Prepared.” This effort coincides with the annual observation of National Preparedness Month in September, and encourages Massachusetts residents, families and communities to make plans and prepare for public health emergencies of all types.

Over the course of the four weeks of the month, Together We’re Ready will highlight four different aspects of preparedness at the personal, family and community level:

Week 1: Get Ready – Individual and Family Preparedness

This week’s message underscores the importance of not only preparing an emergency kit for home or evacuating but also staying informed throughout an emergency and creating a family communications plan to help ensure that everyone in a family is okay.

Week 2: Get Involved – Join the Response

This week’s message highlights various volunteer organizations and opportunities in Massachusetts, including how you can sign up and pre-register with the state to respond as a volunteer during a public health emergency.

Week 3: We’re All in this Together – Considerations for Individuals with Access and Functional Needs

Everybody’s unique, and this week’s message focuses on how essential it is to plan for any special medical, communication, or daily living needs which would require special attention during an emergency.

Week 4: Get Vaccinated – Fight the Flu

This final week’s message is centered on the importance of getting a flu shot every year.  We may not think of seasonal flu as an emergency, but the fact is that the flu can cause widespread illness and even death. When we get our annual flu vaccine, we’re protecting ourselves, our families and our communities from getting or spreading the flu

Throughout the campaign we’ll be working with our partners in local public health, public safety, healthcare, and other community organizations to provide information, materials and resources to improve emergency preparedness and resiliency.

Campaign messages will appear in a variety of media, including online and print newspapers, local public transit, and electronic billboards on highways. The campaign will also feature a 30-minute video panel discussion about emergency preparedness which will air on over 140 local cable access TV stations across the state, and a series of four online videos that will highlight a different theme from each week of the campaign.

For more information and to view the campaign materials and videos please visit: www.mass.gov/dph/ready.

Written By:


Commissioner of the Department of Public Health

Tags: , , , ,

Recent Posts

Ensuring a Safe and Delicious Seafood Harvest in Massachusetts posted on Jul 31

Last weekend I was delighted to join thousands of fellow seafood fans at the Boston Seafood Festival – an annual event which celebrates the bounty of the New England seafood economy. This year I was honored to appear at the opening ceremony at the gracious   …Continue Reading Ensuring a Safe and Delicious Seafood Harvest in Massachusetts

Encourage Kids to Play Outdoors! posted on Jul 29

Encourage Kids to Play Outdoors!

It’s easy to get caught up in day-to-day activities like work, housecleaning and laundry and forget to make time for the things that are much more important to us– like spending quality time with our children. Does this sound familiar? If so, sometimes it’s fun   …Continue Reading Encourage Kids to Play Outdoors!

My Journey Back to Watermelon posted on Jul 25

My Journey Back to Watermelon

The other night, my parents took me and my fiancé* out to eat. My mom likes to keep the conversation light, and as usual, asked questions like “what was your favorite memory as a kid?” and “what would you rather have, a beach house or   …Continue Reading My Journey Back to Watermelon