Post Content

Here in Massachusetts we’re no strangers to emergencies – just in the past few years we’ve experienced everything from flooding and blizzards to hazardous materials incidents and water supply disruptions. Through it all, one thing we know for certain is that individuals, families and communities that come together to prepare and plan for the unexpected are more resilient and better able to recover from these events, no matter what they are.

EPBrochure_EN_270x350That’s why it’s so important for each of us to be ready for emergencies of all types, and why this month we’re launching a major public awareness campaign called “Together We’re Ready – Massachusetts Prepared.” This effort coincides with the annual observation of National Preparedness Month in September, and encourages Massachusetts residents, families and communities to make plans and prepare for public health emergencies of all types.

Over the course of the four weeks of the month, Together We’re Ready will highlight four different aspects of preparedness at the personal, family and community level:

• Week 1: Get Ready – Individual and Family Preparedness

This week’s message underscores the importance of not only preparing an emergency kit for home or evacuating but also staying informed throughout an emergency and creating a family communications plan to help ensure that everyone in a family is okay.

• Week 2: Get Involved – Join the Response

This week’s message highlights various volunteer organizations and opportunities in Massachusetts, including how you can sign up and pre-register with the state to respond as a volunteer during a public health emergency.

• Week 3: We’re All in this Together – Considerations for Individuals with Access and Functional Needs

Everybody’s unique, and this week’s message focuses on how essential it is to plan for any special medical, communication, or daily living needs which would require special attention during an emergency.

• Week 4: Get Vaccinated – Fight the Flu

This final week’s message is centered on the importance of getting a flu shot every year.  We may not think of seasonal flu as an emergency, but the fact is that the flu can cause widespread illness and even death. When we get our annual flu vaccine, we’re protecting ourselves, our families and our communities from getting or spreading the flu

Throughout the campaign we’ll be working with our partners in local public health, public safety, healthcare, and other community organizations to provide information, materials and resources to improve emergency preparedness and resiliency.

Campaign messages will appear in a variety of media, including online and print newspapers, local public transit, and electronic billboards on highways. The campaign also features a 30-minute video panel discussion about emergency preparedness as well as a series of four online videos that will highlight a different theme from each week of the campaign, all of which can be viewed on the campaign web page.

For more information and to view the campaign materials and videos please visit: www.mass.gov/dph/ready.

Written By:


Director, Office of Preparedness and Emergency Management

Tags: , , , , ,

Recent Posts

Joining the Conversation on Public Health posted on Feb 24

Joining the Conversation on Public Health

As a physician working in the Commonwealth over the past twenty years, I’ve seen the groundbreaking – and lifesaving – role that the Department of Public Health has played on the front lines of protecting the well-being of all Massachusetts residents. It is an incredible   …Continue Reading Joining the Conversation on Public Health

Moms Need Sleep too! posted on Feb 23

Moms Need Sleep too!

With the weather so cold I find it hard to get up early in the morning especially if I have gone to bed late.  I know I should be getting more sleep, but as a parent there is always so much to do that inevitably   …Continue Reading Moms Need Sleep too!

Weekly Flu Report, February 20, 2015 posted on Feb 20

The latest weekly flu report shows a decrease in rates of flu-like illness in Massachusetts. Flu season can be expected to continue for a while longer, so if you haven’t gotten a flu shot yet it’s not too late. In the meantime, there are steps   …Continue Reading Weekly Flu Report, February 20, 2015