There’s no question that underage drinking is a serious public health problem in communities across the nation. Here in Massachusetts, we’ve made progress in reducing rates of alcohol consumption among our young people, but there’s still much more to be done.
That’s why I’m so encouraged by the recent announcement by the MBTA to no longer allow advertising for alcohol on any of its property, including subway cars and stations, buses and bus shelters, and commuter rail trains.
Why is this so important? We already know that that young people are especially vulnerable to peer pressure when it comes to drinking alcohol. What may come as a surprise is just how influential alcohol advertisements are on youth.
Here, the science is clear: the more alcohol ads that young people see, the more likely they are to drink. For example, one recent study showed that each alcohol advertisement that a teen sees above the monthly average (23) causes an increase in alcohol consumption of 1%. That same study indicated that youth in markets with greater alcohol advertising expenditures drank more.
That’s troubling – especially when we consider just how much young people are bombarded by alcohol messages. In 2008, for instance, alcohol advertisers spent close to $8 billion nationwide on outdoor advertising. One recent study published in the American Journal of Public Health showed that in urban areas, young people are exposed to alcohol advertisements almost as soon as they walk out their front doors. What’s more, there is substantial evidence that alcohol advertisements are disproportionately located in African-American neighborhoods.
We know the impact that alcohol advertising has on youth. So it’s important that we do everything we can to reduce the influence of advertising in environments where young people congregate.
For many young people in greater Boston, MBTA buses, subways and trains are a vital part of everyday life; in many cases the MBTA is their school bus. Our children deserve to ride to school, work, and social activities without being encouraged to consume alcoholic beverages.
What’s more, the MBTA is not alone in working to support underage drinking prevention efforts. With its recent decision, the T joins transit agencies in Chicago, Washington DC, San Diego, Philadelphia and San Francisco in rejecting these advertisements and supporting healthy development among our youth.
Working together, we can continue our forward movement in the battle against underage drinking in Massachusetts. I’m proud that the MBTA has joined us in this fight.
DPH Kicks Off Town Hall Meetings to Address Underage Drinking and Prescription Drug Abuse posted on Apr 15
Last week, the Department hosted the first in a series of statewide Town Hall Meetings that will examine what can be done to prevent underage drinking and prescription drug abuse in the Commonwealth. Bureau of Substance Abuse Services (BSAS) Director Hilary Jacobs was joined at the …Continue Reading DPH Kicks Off Town Hall Meetings to Address Underage Drinking and Prescription Drug Abuse
A Healthier Commute – for a Healthier Community posted on Apr 14
When it comes to our daily commute, we could all use a little inspiration. That’s why I want to take this opportunity to encourage employers in eastern Massachusetts to participate in the 2014 Walk/Ride Corporate Challenge — an annual competition that encourages workers to use …Continue Reading A Healthier Commute – for a Healthier Community
Highlights of the April 9th Public Health Council Meeting posted on Apr 9
This month’s meeting of the Public Health Council included a series of Determination of Need (DON) requests, followed by a set of three of informational presentations on pending amendments to regulations. The Council took up deliberations for a series of three Determination of Need requests, …Continue Reading Highlights of the April 9th Public Health Council Meeting