Post Content


Each year, approximately 30-40 Massachusetts infants die due to sudden unexpected infant death (SUID), sometimes called SIDS. Research shows that many of these tragic deaths occur in sleep positions and environments that are unsafe.

To prevent the risk of SUID, public health officials are rolling out a new public education campaign, designed to encourage parents to protect their babies by placing infants on their backs in an empty crib for every sleep.

The safe sleep campaign recommends that caregivers:

  • Always place the infant on their back to sleep for naps and at night
  • Keep the infant in a safety-approved crib or bassinet, with a firm mattress and tight-fitting sheet
  • Never sleep with or place the infant down to sleep on a sofa, futon, or cushioned chair
  • Keep toys, blankets, pillows, or bumper pads and everything else out of the crib or bassinet
  • Never smoke around an infant or where they sleep

Campaign ads will be seen on public transit systems in areas with the highest rates of sudden unexpected infant death, including Boston, Fall River and New Bedford, Athol and Gardner, and Greenfield.

The campaign was guided by an interagency task force including staff from the Infant Safe Sleep program in DPH’s Division of Violence Injury Prevention. That program strives to educate parents, caregivers, and providers about how to ensure babies have a safe and secure environment in which to sleep.

For more information, visit the Infant Safe Sleep page on the DPH website:

Written By:

health communication writer and editor

Tags: , , , , , , , , , , , ,

Recent Posts

Highlights of the November 14th Public Health Council Meeting posted on Nov 14

Highlights of the November 14th Public Health Council Meeting

The November meeting of the Public Health Council included a Determination of Need (DoN) request, followed by two final votes on proposed amendments to public health regulations. First, the Council took up a request for significant change to an existing DoN held by Baystate Health,   …Continue Reading Highlights of the November 14th Public Health Council Meeting

Use the Right Tool for the Job posted on Nov 13

Use the Right Tool for the Job

Just as a hammer is the wrong tool to shovel snow, an antibiotic is the wrong “tool” to treat infections caused by viruses, including colds and flu. Antibiotics only fight infections caused by bacteria. Like all medications they can be harmful and should only be   …Continue Reading Use the Right Tool for the Job

Weekly Flu Report, November 9, 2018 posted on Nov 9

This week’s flu report shows that rates of flu-like illness dipped slightly over the past seven days. But it’s still early in flu season and we expect these rates to rise. The good news is that flu vaccine is available across the state at multiple locations,   …Continue Reading Weekly Flu Report, November 9, 2018