Post Content

Posted by John Jacob, a health communications writer and editor at the Massachusetts Department of Public Health

This month, the Public Health Council took up two pending Determination of Need (DON) issues, and got a sneak preview of an innovative social marketing campaign which will soon be underway from the Bureau of Substance Abuse Services.

First, the Council voted to approve a Determination of Need request involving expansion and renovation plans at St. Anne's Hospital in Fall River. The approved request calls for the construction of a new 3-story wing at the hospital's main campus, the replacement of 40 existing medical/surgical beds, and the connection of the new wing to the existing building.

The Council then voted to approve proposed amendments to DoN regulations for physician-owned Ambulatory Surgery Centers (ASC), which were implemented to codify existing DPH guidance on DoN requirements for the ASC provider community.

BSAS Presentation
Michael Botticelli (at right) is joined by Stephen Keel of the Bureau of Substance Abuse Services.

Last, the Council heard an informational presentation from Michael Botticelli, Director of the Bureau of Substance Abuse Services, on a new social marketing campaign focused on reducing rates of alcohol and substance abuse among African-American and Hispanic teens. Entitled "Be the Future U", the campaign seeks to empower these young people to resist peer pressure to use alcohol and drugs, and to stay strong in the pursuit of their dreams. The campaign uses new media channels such as Facebook and Youtube to reach this audience where they are, and features other components to engage parents in the effort.

Written By:


health communication writer and editor

Recent Posts

Weekly Flu Report, March 27, 2015 posted on Mar 27

The latest weekly flu report shows a slight decrease in rates of flu-like illness in the Commonwealth over the past seven days, which is consistent with what we would expect to see at this point of flu season. Flu does however continue to be present   …Continue Reading Weekly Flu Report, March 27, 2015

A Youth-Led Movement to Make Smoking History posted on Mar 24

A Youth-Led Movement to Make Smoking History

Last week I was thrilled to join so many dedicated young people from all across the Commonwealth at my first Kick Butts Day at the State House. Kick Butts Day is an event that focuses on raising awareness on the dangers of tobacco–and how young   …Continue Reading A Youth-Led Movement to Make Smoking History

Weekly Flu Report, March 20, 2015 posted on Mar 20

The latest weekly flu report shows that rates of flu-like illness increased slightly in the past seven days, following several weeks of declining numbers. This is in keeping with the unpredictable nature of flu, and is an indication that flu continues to spread in our   …Continue Reading Weekly Flu Report, March 20, 2015