Post Content

Posted by John Jacob, a health communications writer and editor at the Massachusetts Department of Public Health

This month, the Public Health Council took up two pending Determination of Need (DON) issues, and got a sneak preview of an innovative social marketing campaign which will soon be underway from the Bureau of Substance Abuse Services.

First, the Council voted to approve a Determination of Need request involving expansion and renovation plans at St. Anne's Hospital in Fall River. The approved request calls for the construction of a new 3-story wing at the hospital's main campus, the replacement of 40 existing medical/surgical beds, and the connection of the new wing to the existing building.

The Council then voted to approve proposed amendments to DoN regulations for physician-owned Ambulatory Surgery Centers (ASC), which were implemented to codify existing DPH guidance on DoN requirements for the ASC provider community.

BSAS Presentation
Michael Botticelli (at right) is joined by Stephen Keel of the Bureau of Substance Abuse Services.

Last, the Council heard an informational presentation from Michael Botticelli, Director of the Bureau of Substance Abuse Services, on a new social marketing campaign focused on reducing rates of alcohol and substance abuse among African-American and Hispanic teens. Entitled "Be the Future U", the campaign seeks to empower these young people to resist peer pressure to use alcohol and drugs, and to stay strong in the pursuit of their dreams. The campaign uses new media channels such as Facebook and Youtube to reach this audience where they are, and features other components to engage parents in the effort.

Written By:


health communication writer and editor

Recent Posts

Getting on the Kale Kick! posted on Aug 24

Getting on the Kale Kick!

Some food trends come and go (sun dried tomatoes, anyone?), but hopefully kale is here to stay!  The popularity of this leafy green has exploded over the last several years, and with good reason.  Low in calories and rich in vitamins C, A and K,   …Continue Reading Getting on the Kale Kick!

Highlights of the August 23rd Public Health Council Meeting posted on Aug 23

This month’s meeting of the Public Health Council featured a series of Determination of Need (DoN) requests, informational updates on the status of various pending amendments to regulations, final votes on other amendments to regulations, and a pair of informational presentations on pressing public health   …Continue Reading Highlights of the August 23rd Public Health Council Meeting

Ensure a Healthy Future with Vaccines! posted on Aug 22

Ensure a Healthy Future with Vaccines!

Taking them to their sports physical, making sure they eat healthy and get plenty of sleep…you know these are crucial to your child’s health. But did you also you know your preteens and teens need vaccines to stay healthy and protected against serious diseases? There   …Continue Reading Ensure a Healthy Future with Vaccines!