Posted by John Jacob, a health communications writer and editor at the Massachusetts Department of Public Health
This month, the Public Health Council took up two pending Determination of Need (DON) issues, and got a sneak preview of an innovative social marketing campaign which will soon be underway from the Bureau of Substance Abuse Services.
First, the Council voted to approve a Determination of Need request involving expansion and renovation plans at St. Anne's Hospital in Fall River. The approved request calls for the construction of a new 3-story wing at the hospital's main campus, the replacement of 40 existing medical/surgical beds, and the connection of the new wing to the existing building.
The Council then voted to approve proposed amendments to DoN regulations for physician-owned Ambulatory Surgery Centers (ASC), which were implemented to codify existing DPH guidance on DoN requirements for the ASC provider community.
Last, the Council heard an informational presentation from Michael Botticelli, Director of the Bureau of Substance Abuse Services, on a new social marketing campaign focused on reducing rates of alcohol and substance abuse among African-American and Hispanic teens. Entitled "Be the Future U", the campaign seeks to empower these young people to resist peer pressure to use alcohol and drugs, and to stay strong in the pursuit of their dreams. The campaign uses new media channels such as Facebook and Youtube to reach this audience where they are, and features other components to engage parents in the effort.
Get Vaccinated: Fight the Flu posted on Sep 22
September means back to school, football, and foliage. But it also means time for your annual flu shot. The Centers for Disease Control and Prevention advises that yearly flu vaccination should begin in September or as soon as vaccine is available, and continue throughout the …Continue Reading Get Vaccinated: Fight the Flu
HOW ‘BOUT THEM APPLES? posted on Sep 19
This is a rough time of year for someone like me, as I try desperately to hold onto summer for as long as possible. I bristle at each and every reference to Labor Day, which now apparently serves as the bellwether of summer’s demise (it …Continue Reading HOW ‘BOUT THEM APPLES?
Goodbye berries, Hello Apples! posted on Sep 18
Saying farewell to summer fruits and vegetables can be hard. But, once you remember all of the delicious produce that the autumn harvest brings, the season just gets better and better. Apples are one of my favorite fruits of the fall. There are many varieties …Continue Reading Goodbye berries, Hello Apples!