Post Content

Posted by John Jacob, a health communications writer and editor at the Massachusetts Department of Public Health

This month, the Public Health Council took up two pending Determination of Need (DON) issues, and got a sneak preview of an innovative social marketing campaign which will soon be underway from the Bureau of Substance Abuse Services.

First, the Council voted to approve a Determination of Need request involving expansion and renovation plans at St. Anne's Hospital in Fall River. The approved request calls for the construction of a new 3-story wing at the hospital's main campus, the replacement of 40 existing medical/surgical beds, and the connection of the new wing to the existing building.

The Council then voted to approve proposed amendments to DoN regulations for physician-owned Ambulatory Surgery Centers (ASC), which were implemented to codify existing DPH guidance on DoN requirements for the ASC provider community.

BSAS Presentation
Michael Botticelli (at right) is joined by Stephen Keel of the Bureau of Substance Abuse Services.

Last, the Council heard an informational presentation from Michael Botticelli, Director of the Bureau of Substance Abuse Services, on a new social marketing campaign focused on reducing rates of alcohol and substance abuse among African-American and Hispanic teens. Entitled "Be the Future U", the campaign seeks to empower these young people to resist peer pressure to use alcohol and drugs, and to stay strong in the pursuit of their dreams. The campaign uses new media channels such as Facebook and Youtube to reach this audience where they are, and features other components to engage parents in the effort.

Written By:


health communication writer and editor

Recent Posts

Some Workers Face Higher Risk of Injury – But Employers Can Make a Difference posted on Jul 25

Some Workers Face Higher Risk of Injury – But Employers Can Make a Difference

In the six years from 2008 through 2013, 356 workers died on the job in Massachusetts.  This is about one worker every five days!  The MDPH CFOI and MA FACE projects developed this infographic to illustrate these tragic worker deaths and to underscore the human costs   …Continue Reading Some Workers Face Higher Risk of Injury – But Employers Can Make a Difference

Making Your Summer POP! posted on Jul 19

Making Your Summer POP!

Few things are better than an ice-cold popsicle on a hot summer day!  I have vivid memories from my childhood running around through the sprinkler and various neighbors’ yards enjoying the summer sun.  At that age, having a messy red ring around your mouth from   …Continue Reading Making Your Summer POP!

Massachusetts is Rewarding Small Businesses for Healthy Workplaces posted on Jul 18

Massachusetts is Rewarding Small Businesses for Healthy Workplaces

Wellness programs are good for business. They can lead to better performing workers, lower absenteeism and decreased healthcare and insurance costs. Now, small businesses can be rewarded for these efforts! The Massachusetts Wellness Tax Credit Incentive gives small businesses in Massachusetts a state tax credit   …Continue Reading Massachusetts is Rewarding Small Businesses for Healthy Workplaces