On the heels of the USE YAH BLINKAH highway safety campaign, MassDOT Secretary & CEO Richard A. Davey joined Highway Administrator Frank DePaola and Registrar of Motor Vehicles Celia J. Blue to announce the agency’s #DOTSPEAK contest to solicit the best messages from motorists on how to combat road rage, distracted driving and encourage seatbelt use.
“The national attention and viral nature of a simple message that encouraged motorists to follow the law and signal when changing lanes cannot be denied,” said Secretary Davey. “We are hoping to hear your creative #DOTSPEAK ideas and together help stop bad behavior from happening behind the wheel.”
Following the ‘CHANGING LANES? USE YAH BLINKAH’ highway message board campaign, MassDOT began reviewing its existing public safety campaigns to find new ways to use the message board medium to positively impact driver behavior and improve safety for all roadway users.
#DOTSPEAK entries may use local vernacular or contain common texting abbreviations, no profanity please. The messages must adhere to the highway sign character limitations. You can share your ideas on Twitter @MassDOT, Facebook.com/MassDOTInfo and on Instagram @MassDOT with #DOTSPEAK.
Contest winners will have their message displayed on hundreds of message boards across the Commonwealth during some of the busiest travel periods of the year:
• Road Rage Winner (August 15-18 — a top 10 travel weekend based on 2013 toll data)
• Distracted Driving Winner (Labor Day Weekend)
• Seatbelt Use Winner (Columbus Day Weekend)
Each winner will also receive a $50 gift card from our MassDOT service plaza partners: Burger King, Dunkin Donuts, Exxon Mobil, and McDonald’s. In addition, service plaza partner Gulf will provide each winner with a $100 gift card. The deadline for entries in the #DOTSPEAK contest is August 1.
The challenge is to create a two panel message, 3 lines per panel, and 8 characters per line.
PANEL 1 PANEL 2
Line 1 _ _ _ _ _ _ _ _ Line 1 _ _ _ _ _ _ _ _
Line 2 _ _ _ _ _ _ _ _ Line 2 _ _ _ _ _ _ _ _
Line 3 _ _ _ _ _ _ _ _ Line 3 _ _ _ _ _ _ _ _
In addition to letters A to Z, the following characters may also be used:.
Concord: New MBTA Commuter Rail Bridge to Roll into Place This Weekend posted on Aug 28
As part of the ongoing rehabilitation of the Fitchburg Commuter Rail Line, the MBTA is replacing the old railroad bridge over Route 62/Main Street in Concord with a new bridge to be rolled into place Saturday, August 29. The current bridge has low clearance and …Continue Reading Concord: New MBTA Commuter Rail Bridge to Roll into Place This Weekend
Knowledge Corridor: New Holyoke Train Station Celebrated posted on Aug 27
Lt. Governor Karyn Polito and MassDOT Secretary and CEO Stephanie Pollack today joined Holyoke Mayor Alex Morse along with state and local officials to celebrate the opening of the new $4.3 million Holyoke Train Station on the Knowledge Corridor and restoration of Amtrak Vermonter Line …Continue Reading Knowledge Corridor: New Holyoke Train Station Celebrated
MBTA Winter Resiliency Update: Red Line, Orange Line posted on Aug 26
Beginning Saturday, August 29th, and continuing on selected weekends through the remainder of the summer, Red Line service between JFK/UMass and Quincy will be temporarily suspended to allow workers to make the subway more resilient to harsh winter weather conditions. On weekends when workers will …Continue Reading MBTA Winter Resiliency Update: Red Line, Orange Line