On the heels of the USE YAH BLINKAH highway safety campaign, MassDOT Secretary & CEO Richard A. Davey joined Highway Administrator Frank DePaola and Registrar of Motor Vehicles Celia J. Blue to announce the agency’s #DOTSPEAK contest to solicit the best messages from motorists on how to combat road rage, distracted driving and encourage seatbelt use.
“The national attention and viral nature of a simple message that encouraged motorists to follow the law and signal when changing lanes cannot be denied,” said Secretary Davey. “We are hoping to hear your creative #DOTSPEAK ideas and together help stop bad behavior from happening behind the wheel.”
Following the ‘CHANGING LANES? USE YAH BLINKAH’ highway message board campaign, MassDOT began reviewing its existing public safety campaigns to find new ways to use the message board medium to positively impact driver behavior and improve safety for all roadway users.
#DOTSPEAK entries may use local vernacular or contain common texting abbreviations, no profanity please. The messages must adhere to the highway sign character limitations. You can share your ideas on Twitter @MassDOT, Facebook.com/MassDOTInfo and on Instagram @MassDOT with #DOTSPEAK.
Contest winners will have their message displayed on hundreds of message boards across the Commonwealth during some of the busiest travel periods of the year:
• Road Rage Winner (August 15-18 — a top 10 travel weekend based on 2013 toll data)
• Distracted Driving Winner (Labor Day Weekend)
• Seatbelt Use Winner (Columbus Day Weekend)
Each winner will also receive a $50 gift card from our MassDOT service plaza partners: Burger King, Dunkin Donuts, Exxon Mobil, and McDonald’s. In addition, service plaza partner Gulf will provide each winner with a $100 gift card. The deadline for entries in the #DOTSPEAK contest is August 1.
The challenge is to create a two panel message, 3 lines per panel, and 8 characters per line.
PANEL 1 PANEL 2
Line 1 _ _ _ _ _ _ _ _ Line 1 _ _ _ _ _ _ _ _
Line 2 _ _ _ _ _ _ _ _ Line 2 _ _ _ _ _ _ _ _
Line 3 _ _ _ _ _ _ _ _ Line 3 _ _ _ _ _ _ _ _
In addition to letters A to Z, the following characters may also be used:.
Safe Routes to School Celebrates Greenfield Walking School Bus Kickoff posted on Apr 30
The Massachusetts Safe Routes to School Program (SRTS) and Greenfield Public Schools announced a city-wide kickoff of a walking school bus program at three Greenfield elementary schools at an event this week. The City of Greenfield has been a Massachusetts Safe Routes to School partner …Continue Reading Safe Routes to School Celebrates Greenfield Walking School Bus Kickoff
MassDOT Study: Airports Generate Billions in Economic Activity posted on Apr 30
MassDOT has announced the results of the latest comprehensive Statewide Airport Economic Impact study that finds Massachusetts public airports generate an economic output of $16 billion in economic activity and support more than 162,000 jobs. “The Statewide Airport Economic Impact Study demonstrates the value that …Continue Reading MassDOT Study: Airports Generate Billions in Economic Activity
Green Line Extension Station Design Meetings Set posted on Apr 27
MassDOT and the MBTA are hosting two public meetings this spring to provide an update on the design of four stations as part of the Green Line Extension project. The meetings and stations in discussion are as follows: Thursday, May 14, 6:00 – 8:00 PM: …Continue Reading Green Line Extension Station Design Meetings Set