On the heels of the USE YAH BLINKAH highway safety campaign, MassDOT Secretary & CEO Richard A. Davey joined Highway Administrator Frank DePaola and Registrar of Motor Vehicles Celia J. Blue to announce the agency’s #DOTSPEAK contest to solicit the best messages from motorists on how to combat road rage, distracted driving and encourage seatbelt use.
“The national attention and viral nature of a simple message that encouraged motorists to follow the law and signal when changing lanes cannot be denied,” said Secretary Davey. “We are hoping to hear your creative #DOTSPEAK ideas and together help stop bad behavior from happening behind the wheel.”
Following the ‘CHANGING LANES? USE YAH BLINKAH’ highway message board campaign, MassDOT began reviewing its existing public safety campaigns to find new ways to use the message board medium to positively impact driver behavior and improve safety for all roadway users.
#DOTSPEAK entries may use local vernacular or contain common texting abbreviations, no profanity please. The messages must adhere to the highway sign character limitations. You can share your ideas on Twitter @MassDOT, Facebook.com/MassDOTInfo and on Instagram @MassDOT with #DOTSPEAK.
Contest winners will have their message displayed on hundreds of message boards across the Commonwealth during some of the busiest travel periods of the year:
• Road Rage Winner (August 15-18 — a top 10 travel weekend based on 2013 toll data)
• Distracted Driving Winner (Labor Day Weekend)
• Seatbelt Use Winner (Columbus Day Weekend)
Each winner will also receive a $50 gift card from our MassDOT service plaza partners: Burger King, Dunkin Donuts, Exxon Mobil, and McDonald’s. In addition, service plaza partner Gulf will provide each winner with a $100 gift card. The deadline for entries in the #DOTSPEAK contest is August 1.
The challenge is to create a two panel message, 3 lines per panel, and 8 characters per line.
PANEL 1 PANEL 2
Line 1 _ _ _ _ _ _ _ _ Line 1 _ _ _ _ _ _ _ _
Line 2 _ _ _ _ _ _ _ _ Line 2 _ _ _ _ _ _ _ _
Line 3 _ _ _ _ _ _ _ _ Line 3 _ _ _ _ _ _ _ _
In addition to letters A to Z, the following characters may also be used:.
MassDOT Reminder: Safe Winter Driving Tips! posted on Feb 4
With snow in the forecast, MassDOT reminds motorists to plan ahead, avoid travel during the snow event when possible, and be prepared for Winter Travel! Be sure to Prepare Your Vehicle For Winter Driving and bring Winter Car Supplies. Use Common Sense While Driving Near …Continue Reading MassDOT Reminder: Safe Winter Driving Tips!
MassDOT Innovation & Tech Transfer Exchange: March 8-9 posted on Feb 3
You are invited to share and learn the newest ideas in transportation technology by attending MassDOT’s Innovation & Tech Transfer Exchange for 2016, scheduled for March 8 & 9, at the DCU Center in Worcester. Are you wondering how to improve both the efficiency and …Continue Reading MassDOT Innovation & Tech Transfer Exchange: March 8-9
Baker-Polito Administration Launches Complete Streets Funding Program posted on Feb 1
The Baker-Polito Administration and Massachusetts Department of Transportation today announced a $12.5 million Complete Streets Funding Program and online program portal in an effort to encourage cities and towns in the Commonwealth to design and construct projects to make street networks safer and more efficient …Continue Reading Baker-Polito Administration Launches Complete Streets Funding Program