MassDOT has partnered with five Outdoor Advertising companies currently participating in MassDOT’s Office of Outdoor Advertising Digital Advertising Pilot Program. All five participants have agreed to air Public Service Announcements on their boards as space is available. To date MassDOT has aired four PSAs with important safety messages including:
1. “BE COURTEOUS. Aggressive Driving Laws Enforced”
2. “MOVE OVER FOR EMERGENCY VEHICLES. It’s The Law”
3. “DRIVE NOW TEXT LATER”
4. “MAKE IT A SAFE HOLIDAY WEEKEND. DON’T DRINK AND DRIVE.”
The fourth message above is specifically geared toward the 4th of July Weekend. There are eight digital boards currently taking part in the pilot program, located in:
Medford, Foxboro, New Bedford, Lawrence, Chicopee, Fall River and Stoneham.
Drivers are encouraged to abide by the messages, and MassDOT plans additional safety messages on the digital boards in the coming months.