MassDOT has partnered with five Outdoor Advertising companies currently participating in MassDOT’s Office of Outdoor Advertising Digital Advertising Pilot Program. All five participants have agreed to air Public Service Announcements on their boards as space is available. To date MassDOT has aired four PSAs with important safety messages including:
1. “BE COURTEOUS. Aggressive Driving Laws Enforced”
2. “MOVE OVER FOR EMERGENCY VEHICLES. It’s The Law”
3. “DRIVE NOW TEXT LATER”
4. “MAKE IT A SAFE HOLIDAY WEEKEND. DON’T DRINK AND DRIVE.”
The fourth message above is specifically geared toward the 4th of July Weekend. There are eight digital boards currently taking part in the pilot program, located in:
Medford, Foxboro, New Bedford, Lawrence, Chicopee, Fall River and Stoneham.
Drivers are encouraged to abide by the messages, and MassDOT plans additional safety messages on the digital boards in the coming months.
MBTA Green Line First Countdown Signs Live in Newton posted on Apr 25
Transportation Secretary Stephanie Pollack announced that the MBTA Green Line’s first countdown signs have been activated at Newton Centre and Newton Highlands Stations on the D branch. “These signs provide customers with additional information that they haven’t had before, making customers’ commutes more predictable,” said Secretary …Continue Reading MBTA Green Line First Countdown Signs Live in Newton
Massachusetts Walk and Bike to School Day: May 6th posted on Apr 23
The day is approaching quickly! On Wednesday, May 6th, thousands of elementary and middle school students will participate in hundreds of events within Massachusetts communities as they walk and bike to school. Massachusetts Walk and Bike to School Day is a statewide event through the …Continue Reading Massachusetts Walk and Bike to School Day: May 6th
MBTA Customer Appreciation Day: Friday, April 24 posted on Apr 21
The MBTA on Customer Appreciation Day, Friday, April 24th, will offer FREE service all day and is also now offering 15 percent discounts on weekly and monthly passes in May to show appreciation for customers choosing to take the T. A total of 16 MBTA …Continue Reading MBTA Customer Appreciation Day: Friday, April 24