MassDOT has partnered with five Outdoor Advertising companies currently participating in MassDOT’s Office of Outdoor Advertising Digital Advertising Pilot Program. All five participants have agreed to air Public Service Announcements on their boards as space is available. To date MassDOT has aired four PSAs with important safety messages including:
1. “BE COURTEOUS. Aggressive Driving Laws Enforced”
2. “MOVE OVER FOR EMERGENCY VEHICLES. It’s The Law”
3. “DRIVE NOW TEXT LATER”
4. “MAKE IT A SAFE HOLIDAY WEEKEND. DON’T DRINK AND DRIVE.”
The fourth message above is specifically geared toward the 4th of July Weekend. There are eight digital boards currently taking part in the pilot program, located in:
Medford, Foxboro, New Bedford, Lawrence, Chicopee, Fall River and Stoneham.
Drivers are encouraged to abide by the messages, and MassDOT plans additional safety messages on the digital boards in the coming months.
South Coast Rail: Bridge Replacements Move Forward posted on Nov 24
Governor Deval Patrick today joined Acting MassDOT Secretary and CEO Frank DePaola and local officials to announce a contract award for the replacement of four bridges in New Bedford and Fall River along the future South Coast Rail Line. The improvements will advance South Coast …Continue Reading South Coast Rail: Bridge Replacements Move Forward
I-495 Highway Safety Program Announced posted on Nov 20
MassDOT and the Massachusetts State Police announced the establishment of a new Highway Safety Corridor Program for I-495 through the towns of Chelmsford, Westford, Littleton, Boxborough, Bolton, and Berlin. The program posts public safety signs that read, “Highway Safety Corridor / Laws Strictly Enforced” at …Continue Reading I-495 Highway Safety Program Announced
Robin Chase Appointed to MassDOT Board posted on Nov 19
Governor Deval Patrick today appointed Robin Chase to the Massachusetts Department of Transportation (MassDOT) Board of Directors. Chase is the founder and former CEO of Zipcar, the largest car-sharing company in the world, Buzzcar, a car-sharing marketplace in France and GoLoco, an online ridesharing community. …Continue Reading Robin Chase Appointed to MassDOT Board