MassDOT has partnered with five Outdoor Advertising companies currently participating in MassDOT’s Office of Outdoor Advertising Digital Advertising Pilot Program. All five participants have agreed to air Public Service Announcements on their boards as space is available. To date MassDOT has aired four PSAs with important safety messages including:
1. “BE COURTEOUS. Aggressive Driving Laws Enforced”
2. “MOVE OVER FOR EMERGENCY VEHICLES. It’s The Law”
3. “DRIVE NOW TEXT LATER”
4. “MAKE IT A SAFE HOLIDAY WEEKEND. DON’T DRINK AND DRIVE.”
The fourth message above is specifically geared toward the 4th of July Weekend. There are eight digital boards currently taking part in the pilot program, located in:
Medford, Foxboro, New Bedford, Lawrence, Chicopee, Fall River and Stoneham.
Drivers are encouraged to abide by the messages, and MassDOT plans additional safety messages on the digital boards in the coming months.
Barre: Town Common Project Moves Forward posted on Jul 28
MassDOT Highway Administrator Thomas J. Tinlin joined elected officials to celebrate the groundbreaking of the Barre Town Common Improvements Project. Located in the center of Barre, at the junction of Routes 122, 32, and 62, the Barre Town Common Improvement Project will redesign the five …Continue Reading Barre: Town Common Project Moves Forward
Casey Arborway: Night Work Begins July 26 posted on Jul 24
As part of the ongoing Casey Arborway Project, night work will resume beginning Sunday, July 26th through Thursday, July 30 and continue for approximately 5 weeks. Night work hours are 8PM to 6AM. Night work is necessary for public safety and will take place with …Continue Reading Casey Arborway: Night Work Begins July 26
Burns Bridge Update: Traffic Shift posted on Jul 22
The Kenneth F. Burns Memorial Bridge project in Worcester-Shrewsbury continues to move toward completion. A traffic shift will take place tonight, Wednesday, July 22nd, when eastbound traffic will be shifted from the northern half of the Burns Bridge to its permanent location on the bridge’s …Continue Reading Burns Bridge Update: Traffic Shift