MassDOT announced today that tolls for both eastbound and westbound drivers at the Allston/Brighton toll plazas (interchanges 18, 19 and 20) on the Massachusetts Turnpike, I-90, will be free for drivers the evening before Thanksgiving, thanks to a partnership with Zappos.com, a leading online destination for apparel and footwear sales.
Zappos.com will pay the tolls between 5:00 p.m. and 7:00 p.m. on Wednesday, November 23. Fast Lane customers will receive the benefit as well and will see a credit and message from Zappos.com on their next statement.
Last year, 160,000 toll transactions were made at the featured interchanges on the night before Thanksgiving. Approximately 16,000 transactions occurred between 5:00 p.m. and 7:00 p.m., an increase of 1,300 transactions from 2009.
During the Thanksgiving travel period, the majority of visitors come to Massachusetts to spend time with family and friends. Long-distance trips of more than 50 miles increase by 54%. The state sees an estimated 500,000+ visitors during Thanksgiving week.