The transportation partners today announced a three-month “On Us” pilot program that will let Logan passengers board for free inbound Silver Line bus service to South Station.
The pilot begins on June 6 and runs through September 3, 2012. Massport is offering the service in an effort to improve high occupancy vehicle (HOV) usage and improve terminal curbside traffic flow.
“Thanks to transportation reform, MassDOT, Massport and the MBTA are working together to test an ambitious plan to reduce the growing number of passenger vehicles on-airport, and encourage the use of public transportation and other HOV alternatives,” said MassDOT Secretary Richard A. Davey, who chairs the Massport Board.
The Silver Line started service in 2006 and is key to Massport’s promotion of HOV ridership to and from the airport to reduce congestion at the terminal curbs and on airport roadways, as well as reduce vehicle emissions. Massport purchased eight clean-fuel Silver Line buses in 2005.
“As Logan passenger numbers grow, our footprint, roadways and terminal curbs cannot grow with them so increasing HOV usage – Logan already is a national leader in HOV usage – is critical to the airport functioning as we head north of the 30 million passenger number,” said David S. Mackey, Massport’s Interim CEO & Executive Director.
The “On Us” pilot is the latest effort to attract Logan customers to public transit. Earlier this year the MBTA began offering real-time arrival information of the Silver Line to South Station from each terminal and improved signage within Terminal C directing passengers to the “T.” Improved signage will be rolled out in the remaining terminals this year; and an advertising campaign promoting the use of the Silver Line and Blue Line to and from the airport.
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