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RMV License to Learn Event, Boston, December 16, 2014The Patrick Administration today turned MassDOT’s Registry of Motor Vehicles Boston location into a “Brain Building Zone” to promote the power of engaging parent-child interactions in building children’s literacy through everyday moments.

The RMV, Department of Early Education and Care (EEC), and United Way of Massachusetts Bay and Merrimack Valley partnered to develop the “License to Learn: Build your Child’s Brain” campaign located at RMV offices across the state. This public awareness effort is part of the state’s “Brain Building in Progress” initiative, which is designed to communicate the critical importance of a child’s early brain development to their learning and the Commonwealth’s future prosperity.

Registrar Celia J. Blue, Board of Early Education and Care Chair Jay Gonzalez, Early Education and Care Commissioner Tom Weber, and United Way of Massachusetts Bay and Merrimack Valley President Mike Durkin served as “Brain Building Ambassadors” by greeting customers and providing them with information and resources on “brain building” and child transportation safety.

“We thank our License to Learn partners for providing our youngest customers their own credential,” said Registrar Blue. “Our Registry employees across the Commonwealth are proud to encourage conversations around motor vehicle and pedestrian safety.”

“Parents are essential to supporting their children’s vocabulary acquisition and literacy development through enriching verbal dialogue,” said Commissioner Weber. “The Department of Early Education and Care is excited to be partnering with the RMV to spread the message to families that talking with their child will help to build their child’s vocabulary and to provide tips on important topics such as transportation safety.”

“Partnerships like these don’t just happen on their own,” said Michael K. Durkin, President and CEO at United Way of Massachusetts Bay and Merrimack Valley and co-founder and partner of the state’s Brain Building in Progress campaign. “They happen because like-minded people – in this case, people who care about giving parents the best strategies for their children and giving all children the best chance for success – come together with ideas about how to bring this message to more people. Turning RMV locations into Brain Building Zones is a perfect example of how anyone, or any organization, can be a brain builder and foster our state’s future economic prosperity.”

For the month of December, Registry branches around the state are offering a “License to Learn” to customers who are accompanied by young children, and displaying “brain building” activity tips on the waiting area monitors. In addition, expanded resources on brain building and transportation safety are available online at: www.brainbuildinginprogress.org/AtTheRMV.

In concert with this effort, EEC and United Way are encouraging families and the general public to learn more about brain development by sharing tips through #IAmABrainBuilder on Twitter and Facebook.

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