Post Content

MassRMV ScreenshotMassDOT Registry of Motor Vehicles Division has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue.

With more than 16 million website visits per year, the switch to www.massrmv.com offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence.

“This is a great example of MassDOT’s continued emphasis on making our services more user-friendly,” said MassDOT Secretary and CEO Richard A. Davey. “MassRMV.com makes online transactions simpler for the customer and gives us additional revenue opportunities.”

During 2012, Registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements will be limited to select informational pages and are not on customer transaction pages.

“MassRMV.com is now the official website of the Registry of Motor Vehicles where customers may perform 35 different transactions safely and securely,” said Registrar of Motor Vehicles Rachel Kaprielian. “We work hard to drive customer traffic to the web, so we recognize our obligation to make this mode of service delivery as convenient as possible.”

In September, MassDOT conducted usability testing on the new website design with customers at its Chinatown Branch. Based on customer reviews, navigation bars were redesigned, terminology was changed and special alerts affecting branch operations have been pushed to the forefront at MassRMV.com.

MassRMV.com customers will initially see promotional ads for MassDOT and RMV services while a contract with the advertising vendor, Municipal Media Solutions is finalized. In its first year of operation, the advertisements are expected to generate about $65,000 in new revenue.

Online advertising supplements current advertising partnerships, including those used in RMV mailers to defray mailing and productions costs. A closed-circuit RMV TV network, MVN, targets ads to those likely to be conducting business in Registry Branches and offers PSA time for relevant RMV news and updates.

Written By:

Recent Posts

MBTA: New Customer Service Enhancements posted on Apr 24

The MBTA this week rolled out customer service enhancements that make public transit even easier to use: real-time arrival information for the Red, Orange & Blue Lines is now available at mbta.com, the Bus Countdown Clock system has been activated at Dudley station and the   …Continue Reading MBTA: New Customer Service Enhancements

I-90 Pru Tunnel Work Scheduled: April 26-27 posted on Apr 22

I-90 Pru Tunnel Work Scheduled: April 26-27

Today, the Massachusetts Convention Center Authority (MCCA) and MassDOT announced the fourth and final weekend of lane restrictions on the Massachusetts Turnpike associated with the removal of the I-90 Prudential Tunnel ceiling in Boston.  Due to the faster-than-anticipated progress on the ceiling removal, the fourth   …Continue Reading I-90 Pru Tunnel Work Scheduled: April 26-27

Fall River: Route 79/Braga Bridge Project Demolition posted on Apr 22

Fall River: Route 79/Braga Bridge Project Demolition

MassDOT contractors beginning today as part of the Route 79/Braga Bridge Improvements Project will remove the portion of the elevated Route 79 over the intersection of Anawan Street/Pocasset Street and Davol Street. The work will take place today, Tuesday, April 22 through Friday, April 25.   …Continue Reading Fall River: Route 79/Braga Bridge Project Demolition