MassDOT Registry of Motor Vehicles Division has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue.
With more than 16 million website visits per year, the switch to www.massrmv.com offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence.
“This is a great example of MassDOT’s continued emphasis on making our services more user-friendly,” said MassDOT Secretary and CEO Richard A. Davey. “MassRMV.com makes online transactions simpler for the customer and gives us additional revenue opportunities.”
During 2012, Registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements will be limited to select informational pages and are not on customer transaction pages.
“MassRMV.com is now the official website of the Registry of Motor Vehicles where customers may perform 35 different transactions safely and securely,” said Registrar of Motor Vehicles Rachel Kaprielian. “We work hard to drive customer traffic to the web, so we recognize our obligation to make this mode of service delivery as convenient as possible.”
In September, MassDOT conducted usability testing on the new website design with customers at its Chinatown Branch. Based on customer reviews, navigation bars were redesigned, terminology was changed and special alerts affecting branch operations have been pushed to the forefront at MassRMV.com.
MassRMV.com customers will initially see promotional ads for MassDOT and RMV services while a contract with the advertising vendor, Municipal Media Solutions is finalized. In its first year of operation, the advertisements are expected to generate about $65,000 in new revenue.
Online advertising supplements current advertising partnerships, including those used in RMV mailers to defray mailing and productions costs. A closed-circuit RMV TV network, MVN, targets ads to those likely to be conducting business in Registry Branches and offers PSA time for relevant RMV news and updates.
EZPass: New Service to Reload Transponders, Pay by Plate posted on Oct 17
MassDOT is supplementing All-Electronic Tolling at the Tobin Bridge with a new retail Cash Payment Network system. This program, which is now officially live, will allow cash preferred customers to pay their PAY BY PLATE MA invoices and replenish their MassDOT E-ZPass accounts at over …Continue Reading EZPass: New Service to Reload Transponders, Pay by Plate
Governor Patrick Announces Fairmount Line Service Upgrades posted on Oct 16
Governor Deval Patrick today joined MassDOT Secretary & CEO Richard A. Davey, MBTA General Manager Dr. Beverly Scott and state and local officials to announce a package of service upgrades to the MBTA‘s Fairmount Commuter Rail Line to improve the Line’s reliability, frequency and to …Continue Reading Governor Patrick Announces Fairmount Line Service Upgrades
Lowell: Thorndike Street Corridor, Lord Overpass Reconstruction Announced posted on Oct 14
Governor Deval Patrick today joined MassDOT Secretary Richard Davey and local officials to announce the reconstruction of the Thorndike Street corridor in Lowell, including the Lord Overpass. The Governor also announced that the project’s design would be advanced through an expedited process that will result …Continue Reading Lowell: Thorndike Street Corridor, Lord Overpass Reconstruction Announced