Post Content

MassRMV ScreenshotMassDOT Registry of Motor Vehicles Division has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue.

With more than 16 million website visits per year, the switch to www.massrmv.com offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence.

“This is a great example of MassDOT’s continued emphasis on making our services more user-friendly,” said MassDOT Secretary and CEO Richard A. Davey. “MassRMV.com makes online transactions simpler for the customer and gives us additional revenue opportunities.”

During 2012, Registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements will be limited to select informational pages and are not on customer transaction pages.

“MassRMV.com is now the official website of the Registry of Motor Vehicles where customers may perform 35 different transactions safely and securely,” said Registrar of Motor Vehicles Rachel Kaprielian. “We work hard to drive customer traffic to the web, so we recognize our obligation to make this mode of service delivery as convenient as possible.”

In September, MassDOT conducted usability testing on the new website design with customers at its Chinatown Branch. Based on customer reviews, navigation bars were redesigned, terminology was changed and special alerts affecting branch operations have been pushed to the forefront at MassRMV.com.

MassRMV.com customers will initially see promotional ads for MassDOT and RMV services while a contract with the advertising vendor, Municipal Media Solutions is finalized. In its first year of operation, the advertisements are expected to generate about $65,000 in new revenue.

Online advertising supplements current advertising partnerships, including those used in RMV mailers to defray mailing and productions costs. A closed-circuit RMV TV network, MVN, targets ads to those likely to be conducting business in Registry Branches and offers PSA time for relevant RMV news and updates.

Written By:

Recent Posts

Boston: Route 203 Project Public Meeting Set posted on Jan 13

Boston: Route 203 Project Public Meeting Set

MassDOT has scheduled a Public Information Meeting to discuss the proposed Route 203 Improvements Project from West Selden Street to Gallivan Boulevard in Boston as follows: Thursday, January 19, 6:00 PM, Mildred Avenue Middle School, Auditorium, 5 Mildred Avenue, Mattapan The purpose of this public   …Continue Reading Boston: Route 203 Project Public Meeting Set

Freight Plan Public Open House Set posted on Jan 10

Freight Plan Public Open House Set

MassDOT’s Freight Plan is a strategic planning document that will define a short and long-term vision for the freight system in Massachusetts and identify solutions to current and future challenges to the freight system. The first Open House for the Massachusetts Freight Plan has been   …Continue Reading Freight Plan Public Open House Set

Toll Plaza Demolition, Reconstruction Public Meetings Begin posted on Jan 9

Toll Plaza Demolition, Reconstruction Public Meetings Begin

MassDOT this week in Westborough will hold the first of four public meetings to update the public on the status of the implementation of All Electronic Tolling and the progress of demolishing existing toll plaza infrastructure and reconstructing the roadway. Representatives of MassDOT will discuss   …Continue Reading Toll Plaza Demolition, Reconstruction Public Meetings Begin