Post Content

MassRMV ScreenshotMassDOT Registry of Motor Vehicles Division has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue.

With more than 16 million website visits per year, the switch to www.massrmv.com offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence.

“This is a great example of MassDOT’s continued emphasis on making our services more user-friendly,” said MassDOT Secretary and CEO Richard A. Davey. “MassRMV.com makes online transactions simpler for the customer and gives us additional revenue opportunities.”

During 2012, Registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements will be limited to select informational pages and are not on customer transaction pages.

“MassRMV.com is now the official website of the Registry of Motor Vehicles where customers may perform 35 different transactions safely and securely,” said Registrar of Motor Vehicles Rachel Kaprielian. “We work hard to drive customer traffic to the web, so we recognize our obligation to make this mode of service delivery as convenient as possible.”

In September, MassDOT conducted usability testing on the new website design with customers at its Chinatown Branch. Based on customer reviews, navigation bars were redesigned, terminology was changed and special alerts affecting branch operations have been pushed to the forefront at MassRMV.com.

MassRMV.com customers will initially see promotional ads for MassDOT and RMV services while a contract with the advertising vendor, Municipal Media Solutions is finalized. In its first year of operation, the advertisements are expected to generate about $65,000 in new revenue.

Online advertising supplements current advertising partnerships, including those used in RMV mailers to defray mailing and productions costs. A closed-circuit RMV TV network, MVN, targets ads to those likely to be conducting business in Registry Branches and offers PSA time for relevant RMV news and updates.

Written By:

Recent Posts

Baker-Polito Administration Celebrates “Open for Business” Housing Project in Truro posted on Oct 19

Baker-Polito Administration Celebrates “Open for Business” Housing Project in Truro

Lieutenant Governor Karyn Polito, the Massachusetts Department of Transportation (MassDOT), state legislators and municipal officials from the Town of Truro, today celebrated the transfer of a 3.91 acre underutilized state-owned parcel to Truro for the development of affordable housing opportunities for year-round, lower-income residents of   …Continue Reading Baker-Polito Administration Celebrates “Open for Business” Housing Project in Truro

Methuen Rotary Project: I-93 New Exit 46B Now Open posted on Oct 18

Methuen Rotary Project: I-93 New Exit 46B Now Open

MassDOT today opened the new off-ramp (Exit 46B) from I-93 northbound to Route 110/113 westbound. This significant construction milestone is one aspect of the ongoing Methuen Rotary Reconstruction Project.  The new off-ramp from I-93 northbound is located just north of the new bridge carrying I-93   …Continue Reading Methuen Rotary Project: I-93 New Exit 46B Now Open

Champion Officially Joins MBTA Ferry Fleet posted on Oct 18

Champion Officially Joins MBTA Ferry Fleet

On October 18, the MBTA celebrated the upcoming addition of its brand new catamaran ferry, the Champion, with a boat christening ceremony of the new ferry by MBTA General Manager Luis Manuel Ramírez. Ramírez also met with the new vessel’s crew and MBTA ferry management   …Continue Reading Champion Officially Joins MBTA Ferry Fleet