MassDOT Registry of Motor Vehicles Division has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue.
With more than 16 million website visits per year, the switch to www.massrmv.com offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence.
“This is a great example of MassDOT’s continued emphasis on making our services more user-friendly,” said MassDOT Secretary and CEO Richard A. Davey. “MassRMV.com makes online transactions simpler for the customer and gives us additional revenue opportunities.”
During 2012, Registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements will be limited to select informational pages and are not on customer transaction pages.
“MassRMV.com is now the official website of the Registry of Motor Vehicles where customers may perform 35 different transactions safely and securely,” said Registrar of Motor Vehicles Rachel Kaprielian. “We work hard to drive customer traffic to the web, so we recognize our obligation to make this mode of service delivery as convenient as possible.”
In September, MassDOT conducted usability testing on the new website design with customers at its Chinatown Branch. Based on customer reviews, navigation bars were redesigned, terminology was changed and special alerts affecting branch operations have been pushed to the forefront at MassRMV.com.
MassRMV.com customers will initially see promotional ads for MassDOT and RMV services while a contract with the advertising vendor, Municipal Media Solutions is finalized. In its first year of operation, the advertisements are expected to generate about $65,000 in new revenue.
Online advertising supplements current advertising partnerships, including those used in RMV mailers to defray mailing and productions costs. A closed-circuit RMV TV network, MVN, targets ads to those likely to be conducting business in Registry Branches and offers PSA time for relevant RMV news and updates.
Lexington: Route 2 Bridges Project Update posted on Aug 21
MassDOT next week will begin preparations to replace the Route 2 Bridges over I-95 in Lexington by implementing a traffic shift on Route 2 east and westbound. The work to prepare for the shift requires lane closures from 8:00 PM each night to 5:00 AM …Continue Reading Lexington: Route 2 Bridges Project Update
Governor Patrick Announces Knowledge Corridor Line Purchase posted on Aug 20
Governor Deval Patrick today announced an agreement in principle allowing the Commonwealth to purchase the Knowledge Corridor rail line between East Northfield and Springfield from Pan Am Southern, a joint venture of Pan Am and Norfolk Southern. The 49-mile segment of rail is currently undergoing …Continue Reading Governor Patrick Announces Knowledge Corridor Line Purchase
Morton Street Bridge Opens Ahead of Schedule posted on Aug 19
MassDOT announced the successful opening of the new Morton Street Bridge in Mattapan more than a full day ahead of the already accelerated schedule. The original structurally deficient bridge carrying Morton Street over the MBTA commuter rail tracks closed on Friday, August 8 for final …Continue Reading Morton Street Bridge Opens Ahead of Schedule