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September 2013 marks the 10th Anniversary of the Registry of Motor Vehicles Special Plate program, established by the legislature as an opportunity for charitable organizations to raise funds through a dedicated license plate.

In recognition of the anniversary, the MassDOT blog is sharing the story of some of the nearly 20 special plates over the next two weeks.

To sign up for a special license plate today, please visit www.MassRMV.com

To learn more about all plates in Massachusetts, please visit http://www.massdot.state.ma.us/Portals/16/docs/manuals/PassengerPlatesManual2012.pdf

Today’s highlighted plate: Conquer Cancer

License Plate: Conquer Cancer

Year Plate Established: FY2007

Number of Plates on the Road: 3,688

Funds Raised for Charity: $   536,188.00

RMV Plate Conquer Cancer Wilfork

The ‘Conquer Cancer’ specialty license plate helps support hope and healing in the cancer community by sponsoring free support groups, art and yoga classes, family survivorship networks, free housing, important research, and perhaps most importantly, making sure people know that they are not alone along the cancer journey.

“When the ‘Conquer Cancer’ license plate was introduced at the Statehouse in 2006, we knew the fight against cancer had hit the road in Massachusetts”, said founder and president Susan Zuker. After a courageous 4 month battle with lung cancer, Michael Zuker inspired his family and his community to create a license plate to help families dealing with all types of cancers.

The design of the plate features the dueling emotions that accompany every diagnosis…the fear of an unknown journey and the hope to overcome it. Against the backdrop of a sunrise or sunset, a candle burns an eternal blue flame, as teardrops drip down. On the edge of the water sits a peaceful sailboat, protected by two birds flying overhead, underneath a star to wish on, and to help guide the way.

100% of the revenue from the ‘Conquer Cancer’ specialty license plate is used to support the types of programs, services and research that make a difference every day in the cancer community. To date, the ‘Conquer Cancer’ plate has generated more than $600,000 from thousands of drivers all across the state.

We know there is a story behind every plate, and they are stories of love, courage, loss, and hope. While we might face an individual diagnosis and personal journey, there are so many ways that cancer can bring us together, and so many ways that cancer can make us stronger.

When you get a ‘Conquer Cancer’ plate, you are driven to make a difference.

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