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WBFM Proclamation small (1)National Breastfeeding Month is here, and Massachusetts is joining the celebration—   Governor Baker has proclaimed August 2016 Massachusetts Breastfeeding Month!  Promoting and supporting breastfeeding is a key priority for health care providers and the Department of Public Health.  Breastfeeding protects against infection, promotes a healthy weight, reduces the risk of certain diseases and illnesses, and is beneficial for women’s health.  Newly released data from the Centers for Disease Control and Prevention show that Massachusetts’ breastfeeding initiation rate was at an all- time high! To see how Massachusetts compares to other states when it comes to breastfeeding, check out the full CDC data report at

This year, we are excited to recognize how much progress the Massachusetts WIC program has made when it comes to breastfeeding.  The Program has come a long way over the past 20 years, thanks to our dedicated staff and amazing breastfeeding peer counselors.  In 1994, when the WIC Breastfeeding Peer Counselor Program began, the rate of breastfeeding initiation among WIC moms in Massachusetts was 48 percent.  Today, that rate is over 80 percent!

It’s clear that more mothers are choosing to breastfeed, and WIC is here to help support them!  We know breastfeeding can be challenging and we’re proud of WIC’s enthusiastic and trained peer counselors who are a tremendous resource.

For more information on state and national breastfeeding activities, be sure to visit:

Massachusetts WIC Program and

Massachusetts Breastfeeding Coalition:

National Breastfeeding Month:

World Breastfeeding Week:

Written By:

WIC Nutritionist

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