Post Content

SECRETARY BIGBY  By Secretary of Health and Human Services Dr. JudyAnn Bigby

There’s no question that underage drinking is a serious public health problem in communities across the nation. Here in Massachusetts, we’ve made progress in reducing rates of alcohol consumption among our young people, but there’s still much more to be done.

That’s why I’m so encouraged by the recent announcement by the MBTA to no longer allow advertising for alcohol on any of its property, including subway cars and stations, buses and bus shelters, and commuter rail trains.

Why is this so important? We already know that that young people are especially vulnerable to peer pressure when it comes to drinking alcohol. What may come as a surprise is just how influential alcohol advertisements are on youth.

Here, the science is clear: the more alcohol ads that young people see, the more likely they are to drink. For example, one recent study showed that each alcohol advertisement that a teen sees above the monthly average (23) causes an increase in alcohol consumption of 1%. That same study indicated that youth in markets with greater alcohol advertising expenditures drank more.

That’s troubling – especially when we consider just how much young people are bombarded by alcohol messages. In 2008, for instance, alcohol advertisers spent close to $8 billion nationwide on outdoor advertising. One recent study published in the American Journal of Public Health showed that in urban areas, young people are exposed to alcohol advertisements almost as soon as they walk out their front doors. What’s more, there is substantial evidence that alcohol advertisements are disproportionately located in African-American neighborhoods.

We know the impact that alcohol advertising has on youth. So it’s important that we do everything we can to reduce the influence of advertising in environments where young people congregate.

For many young people in greater Boston, MBTA buses, subways and trains are a vital part of everyday life; in many cases the MBTA is their school bus. Our children deserve to ride to school, work, and social activities without being encouraged to consume alcoholic beverages.

What’s more, the MBTA is not alone in working to support underage drinking prevention efforts. With its recent decision, the T joins transit agencies in Chicago, Washington DC, San Diego, Philadelphia and San Francisco in rejecting these advertisements and supporting healthy development among our youth.

Working together, we can continue our forward movement in the battle against underage drinking in Massachusetts. I’m proud that the MBTA has joined us in this fight.

Written By:


health communication writer and editor

Recent Posts

A Taste of India for Special Occasions! posted on Mar 27

A Taste of India for Special Occasions!

At WIC, we are very fortunate to have so many staff members from different countries and cultures.  In this week’s blog, Kinnari Chitalia, RD, LDN, CLC, Nutritionist at the Dorchester North WIC Program, shares a favorite recipe that can be made at any time, but   …Continue Reading A Taste of India for Special Occasions!

Working to Eliminate Health Disparities Among LGBT People posted on Mar 27

This week marks the commemoration of National LGBT Health Awareness Week. At DPH this is not only an occasion to celebrate the strides that we as a Commonwealth have made in reducing disparities in health care and health outcomes among people who identify as lesbian,   …Continue Reading Working to Eliminate Health Disparities Among LGBT People

Weekly Flu Report, March 27, 2015 posted on Mar 27

The latest weekly flu report shows a slight decrease in rates of flu-like illness in the Commonwealth over the past seven days, which is consistent with what we would expect to see at this point of flu season. Flu does however continue to be present   …Continue Reading Weekly Flu Report, March 27, 2015