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Lani blog
Lani Telian, Department of Public Health

 

Family garden

 

This month’s ChopChop newsletter highlights the Kitchen Garden Farm in Sunderland, MA, where happily married owners Tim Wilcox and Caroline Pam have recently teamed up with Jarrett Man of Stone Soup Farm to bring Western Massachusetts, Cambridge and Boston the freshest, most unique produce all year long. But, when I first decided to write more about the farm for today’s post, I secretly thought, “Can you really blog about a farm?”  

 Why yes, yes you can – and the Kitchen Garden Farm is leading the way. Never have we seen a farm that is as skilled in communicating their work as they are in growing it. From Facebook to Twitter, website to a blog – the Kitchen Garden farmers are producing pics, posts, and parsnips in real time for their customers and fans.

Kitchen_gardenTheir website alone is something to marvel at. To start, they have their own blog called The Kitchen Garden Journal, which is updated pretty frequently.  Here you’ll get your updates on upcoming food events and the latest news on CSA shares. Dig a little deeper and you’ll find an entire section dedicated to their CSA share – which you can pick up at certain locations (now including Cambridge and Boston) or you can participate in what they’re calling a Market Share – a new program which allows you pick out exactly what you want from the amazing display of produce at any of their four Pioneer Valley farmers market locations.

Hungry shoppers that wander over to the winter, spring and summer farmers’ markets aren’t the only customers. The Kitchen Garden also sells the freshest, tastiest produce to many restaurants, stores, schools and caterers all over Pioneer valley – check out the long list of restaurants and stores. 

 Perhaps the most fascinating area of the website is The Vegetable Pages – a never-ending list of unique vegetables they grow, along with instructions for washing and proper storage, recipes they love, and ways to preserve a large amount for later. Bookmark this page! 

 But it doesn’t stop there. Not only is The Kitchen Garden Farm blogging, they’re also Facebooking and Tweeting. Who would’ve thought?

Kale tunnelWith all of these impressive communication efforts, it’s easy to get distracted from the real reason the Kitchen Garden gets so much media attention. The owners are passionate about food, and it shows in their work. Their commitment to producing tasty food, creating food events, and offering food education puts them above the rest. Check out their website – from Taco nights to recipes to CSA shares, I think there’s something useful there for all of us. Or to find other great farms in your area, go to www.mass.gov/massgrown!

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