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Greenway Conservancy Board Announces New Members

 

December 16, 2021 – BOSTON, MA – The Rose Kennedy Greenway Conservancy, the non-profit responsible for the management and care of The Greenway, is pleased to announce the election of three new members of its volunteer Board of Directors. Kate Fichter, Assistant Secretary and Chief of Climate at the Massachusetts Department of Transportation, was elected at the Conservancy’s May 11 Board of Directors’ meeting. Jenny Morse, Assistant General Manager at Faneuil Hall Marketplace, and Hilina D. Ajakaiye, Executive Vice President of the Greater Boston Convention & Visitors Bureau, were elected at the Conservancy’s December 14 Board of Directors’ meeting.

At public Board meetings this year, the Greenway Conservancy Board of Directors welcomed:

Kate Fichter

Kate Fichter is the Assistant Secretary and Chief of Climate at the Massachusetts Department of Transportation, where she has served in various capacities since 2004. Fichter is now responsible for overseeing multiple policy initiatives, and insuring that MassDOT policy priorities are implemented through investments and projects. Among other issues, Fichter works on transportation and climate policy, regional planning, and sustainable transportation. She is also Program Manager for the MassDOT Shared Streets & Spaces program. Fichter is a graduate of the University of Chicago and MIT, and has also worked for the US Department of Transportation and for the Massachusetts Legislature, where she worked on transportation-related issues. Fichter was nominated by Massachusetts Department of Transportation Secretary and Chief Executive Officer Jamey Tesler for a first-term concluding on 5/11/2024.

“We are thrilled to welcome Kate, Hilina, and Jenny to join our volunteer Board,” said Doug Husid, Chair of the Greenway Conservancy Board and Director at Goulston & Storrs. “Their shared commitment to a vibrant and inclusive Greenway paired with deep understanding of Boston will greatly serve The Greenway and work of the Conservancy.”

Hilina D. Ajakaiye

Hilina D. Ajakaiye brings more than 15 years of sales, marketing and operations expertise as well as an international perspective to her position at the Greater Boston Convention & Visitors Bureau (GBCVB). Responsible for growing Boston’s market share of visitors, Ajakaiye has specific oversight of the day-to-day operations across a variety of functions, including: human resources, membership development, finance, leisure destination services (including two Visitor Information Centers), marketing and operations, operating budgets, financial practices and revenue generation. Ajakaiye is passionate about initiatives and causes to advance equity and empowerment, especially for young women and in underserved communities. She has been called on to serve on The Network of Executive Women (NEW), as board director for Big Brothers, Big Sisters and Progreso Latino, and as a board trustee for the Woodward School for Girls. Ajakaiye currently serves as co-chair of Destination International’s Committee on Equity, Diversity & Inclusion. A native of Ethiopia, Ajakaiye is a graduate of the University of Massachusetts and holds an MBA in International Marketing Management from Northeastern University. Ajakaiye was nominated by the Rose Kennedy Greenway Conservancy for a first-term concluding on 12/14/2024.

“The Greenway is a signature open space and destination for both the City of Boston and the Commonwealth of Massachusetts,” said Chris Cook, Executive Director of the Greenway Conservancy. “Hilina’s expertise in the tourism industry and her commitment to a more equitable Boston will only enhance The Greenway’s impact.”

Jenny Morse

Jenny Morse has worked as the Assistant General Manager of Faneuil Hall Marketplace and South Station since 2019. Her role includes supporting local tenants, coordinating large scale activations and events, assisting with leasing activities, and managing the entertainment program at one of the premier tourist destinations in Boston. She has served on the Greenway Business Improvement District (BID) Board of Directors for the past two years. Before moving to Boston, Morse worked for five years as the Marketing Director for the Church Street Marketplace, a four block Business Improvement District located in Burlington, Vermont. She looks forward to serving to serving on the Rose Kennedy Greenway Board of Directors and creating meaningful partnerships for the organization. Morse was nominated by the Greenway BID for a first-term concluding on 12/14/2024.

“Jenny Morse will bring a valuable perspective and innovative ideas to the Conservancy’s Board just as she has to ours,” said Greenway BID Executive Director Rick Dimino. “The Greenway BID, thanks to members like Morse, plays an essential role in supporting the Conservancy in the work to ensure that the entire Greenway offers an appealing, accessible, and attractive experience for all the workers, community members, and visitors that come downtown to enjoy the park.”

For a complete list of the Greenway Conservancy’s Board of Directors, visit www.rosekennedygreenway.org/board.

About The Greenway and the Greenway Conservancy (www.rosekennedygreenway.org)

The Greenway is the contemporary public park in the heart of Boston. The Greenway welcomes millions of visitors annually to gather, play, unwind, and explore. The Greenway Conservancy is the non-profit responsible for the management and care of The Greenway. The majority of the public park’s annual budget is generously provided by private sources.

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